Analysis of Scott Mills' 'Innuendo Bingo' with Aggers

Scott Mills invites another star guest to participate in his popular weekly feature 'Innuendo Bingo'. This week, BBC Radio 5 Live's bowler commentator, Jonathan Agnew.

The hype around 'Innuendo Bingo' was palpable as thousands of twitter users tweeted and/or texted in to Radio 1's 'Scott Mills Show' for a chance to have their say and express their opinion on Jonathan Agnew taking part in 'Innuendo Bingo' this week. The on air game has very few rules; both the guest and co-presenter Chris Stark sit opposite each other with a bin in-between them, they fill their cheeks with water and Scott plays a suggestive clip taken from either a TV show or an extract from a radio show. The end result; two very wet contestants.

The twist with this specific 'Innuendo Bingo' episode as it were was that Chris had selected clips from Aggers himself, leading to a very entertaining show. Many listeners were claiming this to be the best ever commenting on the YouTube video with statements such as "One of the best Innuendo Bingos I have watched. A classic one. Laughed so much? watching this!"

On the other hand, Radio 1 have been criticized recently for not hitting their target audience and have been ordered to bring the average age of its listeners down from 32 by the BBC Trust, which says it should be trying to win over 15 to 29-year-olds. A reshuffle on Radio 1 saw 40-year-old Scott Mills, left, moved from the 4 to 7 pm drive-time slot in favour of Greg James 27, while Chris Moyles, 39, made way for Nick Grimshaw on the breakfast show, who has lost nearly a million listeners since taking over in September. But the over-55s are still tuning in - the only Radio 1 listeners whose numbers have increased in the past year from 1.3 per cent to 1.6 per cent.

In my opinion it was definitely an entertaining feature; mixing some of the best of Radio 1 with some of the best from Radio 5 Live. This clear convergence of Radio shows is controversial but interesting, it's a very post-modern approach to Radio in itself and exactly what makes it entertaining to a modern audience. However, is this necessarily the best course of action for Scott Mills to take? Surely this isn't the smartest way to try and prove to Radio 1 that he's still in-tune with the target demographic, especially after his move off of the drive-time show.

We love you Scott, please don't mess it up now <3